End-to-End Media Strategy


An end-to-end media strategy begins with the end in mind: multiplying movements. These efforts are accelerated as spiritually-open people are identified and connected to local disciple makers who join them on their journey of discovering Jesus.

This idealized illustration (https://mediatomovements.com/about/end-to-end-media-strategy) visualizes the end-to-end process. It highlights the various media components and personnel roles involved in a seeker's journey in discovering Jesus online and accelerating a disciple making movement offline.

  • Media content and ads grab their attention
  • Digital conversations filter for potential persons of peace
  • Disciple.Tools dispatches seekers to disciple makers
  • Face-to-face follow up fosters the discovery, sharing, and obeying of Jesus
  • And ultimately we pray this leads to a movement